Co Op Satellite Media Tour

Satellite media tours are related to and often used in conjunction with video news releases for example a special version of a satellite media tour interview is.

Co op satellite media tour.

A satellite media tour smt is a broadcast pr tactic utilized by public relations agencies corporate communications departments and non profit organizations to efficiently share key messages through a series of back to back interviews within a given time window in a single morning or day. Satellite media tours co op tours internet tours digital media tours radio tours webcasting satellite feeds in studio media placement. A satellite media tour smt is a technique used by corporations primarily to provide an expert of their choosing to local television news broadcasts for often live interaction with the goal of getting out a specific message. They are the most timely efficient and cost effective way to get your message on the air and provide a unique way to present your product or message in a balanced informative editorial feature.

Smts typically originate from a studio in a major us city but a satellite truck can broadcast from most. In a co op satellite media tour an influencer conducts nationwide interactive interviews with broadcast and web media to showcase a group of non competitive products that are editorially linked together. Co op satellite media tours typically feature three to five brands that a spokesperson presents over the course of a themed segment and are usually conducted as a result of budget restraints. Participants in a co op smt are usually non competing and have something different to offer the media.

Whether conducted from the studio remote location or even from a home office via zoom we ensure all details of the satellite media tour are covered which is why lyons pr counts leading brands and organizations including marriott hyundai national education association american. Satellite media tours place your spokesperson in front of key audiences on top networks and outlets nationwide. Cooperative or co op satellite media tours co op smts are similar to the single client smt with the exception that usually 3 5 participants join in and share the overall expenses to produce the media tour therefore maximizing your budget. Multivu works with a roster.

Co operative satellite media tours also known as co op smt s work similar to single client satellite media tours. All multivu co op satellite media tours are open to four non competing brands and guarantee exposure on tv radio and online delivering the highest roi in the business.